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Content To Include Rose Ceremony Prediction Game and Sweepstakes, Exclusive Bachelor Analysis Video, Customized Evite for "Bachelorette" Parties, and Kiss Counter
Los Angeles - January 14, 2004 - ABC.com announced today that is has launched The Rose Ceremony Game for The Bachelorette. The prediction game and sweepstakes, which allows fans to predict who Meredith will give roses to in each rose ceremony, was a smash success when it launched with Bachelor Bob. Over 80,000 Bachelor fans locked in their weekly predictions as to who they thought Bachelor Bob would choose. The player with the highest number of points will win a pair of 1 carat Blue Nile Signature Collection Round Diamond Stud Earrings valued at over $3,500. Additionally, the site will exclusively feature "Extra Bachelor Analysis," an intriguing, insider's look from Charlie Maher, the runner-up from the first Bachelorette who now serves as correspondent for the nationally syndicated entertainment show, "Extra." Other video will include the weekly Bachelorette Video Diary, and Post-Rose Ceremony Bachelor reactions video. This exclusive programming for The Bachelorette can only be viewed through ABC Motion, a free service which allows broadband Internet users to view high-quality video, embedded in standard web pages. Also, a customized Evite featuring Meredith is available for fans to use in planning Bachelorette viewing parties.
"We find that fans of The Bachelorette and The Bachelor just can't get enough of the show, so our mission is to continually feed their insatiable appetite between episodes with new video and interactive games, like the Rose Ceremony prediction game," said Harry Lin, Vice President, ABC.com. "We were excited, but not surprised, by the fact that 80,000 viewers played the prediction game and that Bachelor fans have proven to be the biggest consumers of our Broadband content proving that our ABC Motion video brings them more of what they want to see from The Bachelorette."
ABC.com Content:
The Bachelorette Rose Ceremony Game
Fans of The Bachelorette can make weekly predictions to compete with their friends and other fans for the chance to win prizes in The Bachelorette Rose Ceremony Game & Sweepstakes. Game registration is now live.
ABC Motion Programming:
Weekly Bachelorette Video in ABC Motion after the show premieres will include:
ABC Motion Exclusive: Bachelor Analysis from "Extra's" Charlie Maher (Wednesdays) - Charlie Maher, runner-up from The Bachelorette and correspondent for the nationally syndicated entertainment newsmagazine "Extra," will again give his lively, insightful, and often humorous take on how he thinks things are going between Meredith and the bachelors. Having been in the shoes of this new crop of bachelors, he'll have the ultimate insiders take on what the bachelors are thinking, what they're likely doing during their time in the bachelor house, what their strategies might be to win Meredith's heart, and who he predicts will make it to the next round.
The Bachelorette Evite
ABC.com is once again teaming up with Evite to offer a customized Bachelorette Evite accessible from ABC.com and Evite.com. Hosts have access to all of Evite's fun and free tools, including:
The Bachelorette Kiss Counter
Bachelor Bob kissed 18 of his 25 suitors. Meredith may not kiss as many as Bob, but we'll keep tabs on how many bachelors Meredith does manage to smooch with each week.
Additional site features returning this season include The Bachelorette Date Tracker, which allows viewers to keep track of who has received a rose with each new episode; The Bachelorette Gallery, which includes photos of Meredith Phillips, the Bachelorette, and photos from the episodes; The Weekly Episode Guide, which recaps the previous week's episode; The Bachelorette's bio; The Bachelor bios, photos and bios for each individual Bachelor, including name, hometown, and personal interests; and the official Bachelorette message board, which serves the insatiable need of thousands of fans who can't stop talking about Meredith and the Bachelors.
Free to consumers, ABC Motion delivers brief, daily TV-quality entertainment and editorial content segments including behind-the-scenes set tours, exclusive interviews with stars of ABC Primetime and Daytime shows, sneak-peeks from upcoming ABC shows. It also allows advertisers to run television commercials online with the same video and audio quality of broadcast television.
After a one-time download, ABC Motion technology automatically launches full-motion video clips, typically lasting: 30 seconds to three minutes, when a visitor logs onto the site. Video is pre-downloaded directly to users' computers so there is no buffering, streaming or waiting. Because the video is embedded directly in web pages, a secondary video window or media player is not required. Entertainment content is interspersed with advertisements.
About ABC.com:
ABC.com is one of three internet-related business units of the ABC Television Network. ABC.com is the leading broadcast network website, reaching more than four million unique visitors monthly who are interested in ABC's television programs, its stars and on-air programming. The others include ABCNEWS.com, one of the leading news sites; Enhanced TV, the ultimate interactive experience; and Oscar.com, the official website for the Academy Awards is produced in conjunction with ABC.com and the Academy of Motion Picture Arts and Sciences.
ABC.com/Walt Disney Internet Group Press Contacts:
Walt Disney Internet Group
Kim Kerscher
(818) 623-3266
Kim.Kerscher@dig.com
ABC.com
Alexis Rapo
(818) 460-5048
Alexis.Rapo@abc.com